Grammar and mechanics
Capitalisation
- Capitalise proper nouns: names of people, places, and organisations. Capitalise also geographic terms such as countries and cities, and historic episodes and events.
- Use sentence case for all headlines and headings.
- Don't use ALLCAPS unless you're writing an acronym.
- For email addresses and website URLs, use all lowercase.
Punctuation
Apostrophes
- To make a possessive from a noun that ends in -s, use only an apostrophe (no s).
Example: Matias' Moodle site runs on 4.3.
- Pluralise acronyms by adding -s.
Example: These URLs are secure.
Ampersands
- Don't use an ampersand (&) or a plus sign (+) to mean 'and', unless it's used in a brand name.
Contractions
- Use contractions for common phrases, such as 'don't' or 'can't'.
Example: These passwords don't match. Example: Students can't see who marked their work.
Commas
- When writing lists, always use the Oxford comma.
Example: This includes user ID, role, and course ID.
Dashes and hyphens
- Use an em dash (—) with spaces before and after to offset an aside, and use an en dash (–) to connect a range of numbers or dates.
Example: The newest version of Moodle LMS —released last month— has had 200,000 downloads. There will be 200-250 attendees.
Exclamation marks
- Save exclamation marks for key moments in the user journey.
- Don't use more than one exclamation mark.
Percentages
- With numbers, use '%' instead of the word 'percent'.
Example: You've completed 89% of the course.
Periods
- Don't user periods in country acronyms.
Example: Their headquarters are located in New York, USA.
Dates, numbers and currencies
Dates, months, and years
- For short dates, use DD/MM/YYYY without any leading zeros.
Example: 21/12/1975 or 21/3/2020
- For long dates, use DD Month YYYY without any leading zeros.
Example: 21 December 1975
- If you include the day of the week in a date, add a comma after the day.
Example: Friday, December 21
- For days of the week, use the following abbreviations: Mon, Tues, Weds, Thurs, Fri, Sat, Sun.
Time and time zones
- Write 'am' and 'pm' always in lowercase, with no space before them and with no periods between the letters.
Example: 2:00pm, not 2:00 pm
- For times on the hour, include minutes.
Example: 6:00pm, not 6pm
Numbers, fractions, and units
- Spell out numbers if they're the first word in a sentence.
Example: Three days left to get early bird tickets.
- To separate thousands and millions, use commas.
- To indicate decimal points, use periods.
Example: 1,000 (one thousand); 3.14 (three point one four)
Always use a country code with phone numbers.
For units of measure, use lowercase letters and don't leave a space before the unit
Example: 121km, not 121 km.
- When you write a decimal, include a leading zero before the decimal point.
Example: 0.75, not .75.
Currencies and money
- For currencies, put the symbol before the amount, with no space in between.
Example: €300, not 300€
- Don't use periods in currency abbreviations.
Example: AUD, not A.U.D
- Spell out thousand, million, billion, and trillion in full.
Example: 3 million users, not 3M users. Example 10 thousand resources, not 10K resources.
Emojis
- Emojis can make your writing more fun, but don't go overboard with them 😉.
- Don't use negative emojis, such as 😡 😒 🤢 👹 ☠️